In a previous post, we discussed how Minimum Advertised Price (MAP) is the bane of many retailer’s existence. Although we aren’t a retailer, we agree!
One of our mottos is Make MAP Moot.
And OP delivers!
Out of all available technologies, PriceWaiter represents the best possible way to make MAP moot, and the one that will give you the least headaches. Why is that? Because manufacturers don’t have a problem with us!
The entire basis of MAP is for manufacturers to make sure that you aren’t displaying a heavily discounted price publicly on your site anywhere. Manufacturers want to make sure that they can set the pricing perception for their brands.
PriceWaiter allows you to privately and efficiently provide discounted prices to individual customers who choose to engage with your store directly via our Name Your Price button. Since these discounts aren’t displayed publicly anywhere, no manufacturer feels violated about your advertising strategies.
There are other ways for you to get around MAP. For example, add-to-cart to see price, coupon codes, call to receive price, etc, but all of these tactics require additional steps from the buyer. We all know what additional clicks/steps means: lower conversion rate.
Now that you are aware of the most effective way to get around MAP, here’s more on how you can get started!