True Performance Baselines & ROI for SEO Without Attribution Modeling

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How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search spending or any other external factors? Columnist Chris Liversidge lays out a step-by-step process for reaching a reliable ROI calculation: It’s an old trope of the Search Engine Optimization industry that SEO is the channel with the greatest return of any online marketing channel. But, given Google’s increased ability to identify and penalize sites employing poor-quality link-building practices, my experience in the new business trenches with QueryClick (my employer) tells me that many agencies today are failing to deliver return for their clients. And,… Continue Reading

U.S. E-Commerce Posts Yet Another Big Quarter

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It’s no secret that E-Commerce sales are booming! Online sales continue to grow even after  a strong 2015. Here’s what Stefany Zaroban reported on this growth for Internet Retailer: Online sales grew 15.1% in Q1 and accounted for 11.1% of retail sales  when factoring out items not normally bought online. That’s the highest e-commerce penetration in history. The e-commerce market had another big quarter, as web sales totaled $86.3 billion for the period ended March 31, a 15.1% increase over $75.0 billion in the first quarter of 2015, according to non-adjusted estimates released this morning by the U.S. Department of Commerce. The 15.1% growth is… Continue Reading

Is Predictive Intelligence the Future of B2B Marketing?

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We are in the middle of a revolutionary time in history. In focusing on the right data points, you can use predictive analytics in your content marketing to curate the best possible content for your audience. Val Levin wrote about predictive intelligence and where it will take us in the future: Predictive intelligence is making businesses more efficient, effectiveand successful. B2B companies deploying predictive intelligence for marketing activities are closer to the holy grail of understanding each individual customer – and personalizing all content to their needs and interests. Technology not far from artificial intelligence is making a significant impact on the… Continue Reading

The Landscape of Mobile Search is Changing – How Will You Adapt?

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Mobile search is changing every second. And now, most people prefer to use their phone for search instead of a computer or other device. The phone is now the TV and the TV is the radio. So naturally, the way we search for things is going to evolve and change. Bridget Randolph wrote about the problems and future of mobile search: This shift is hardly surprising, when you consider that, in 2015, 52% of UK internet users have stated that mobile is their “preferred way to access the web” — up from only 24% in 2013. This means the number of… Continue Reading

The Emotional Combinations That Make Stories Go Viral

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Researchers have gone through 65,000(!) articles where readers assigned an emotional reaction scores to viral articles. Then published their research on Harvard Business Review: Viral content typically evokes high-arousal emotions, such as joy or fear. But new research suggests arousal is just one of the underlying drivers of viral content. High dominance, or a feeling of being in control, may be another key driver behind content that is widely shared. New work from Jacopo Staiano of Sorbonne University and Marco Guerini of Trento Rise sheds light on the roles that valence, arousal, and dominance play in content that goes viral…. Continue Reading

The 5 Best E-Commerce Podcasts of 2016

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There are a ton of podcasts out there…..too many podcasts, in fact. In a noisy world, there are only so many resources out there you can trust. We are listeners, just like you. These 5 podcasts are the best in the ecommerce space. You might recognize a few of them!  E-Commerce Fuel  Hosted by Andrew Youderian, the E-Commerce Fuel podcast provides strategy, tips, and stories from successful online retailers. If you are just starting a business or have been in business for a decade, this podcast has something helpful for you. Andrew brings on influencers each episode that share relevant… Continue Reading

Google Continues Testing New Search Results Interfaces

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Google is contstantly testing what their search interfaces show and how they show it. Lately they’ve been experimenting with card-style search results, and wider google search results. Barry Schwartz added some screen shots of the newest Google search tests: Google is constantly playing around and testing user interfaces for their search results and other services. Just recently, we captured them testing black instead of blue links in the main search results. Now, we are seeing Google testing two different interfaces, one that has a much more spacious and wider search results page layout, and the other that brings back the card-based styled… Continue Reading

Is Your Content Good Enough? 6 Questions to Find the Answer

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What do you think of the content that your competitors publish? My guess? It’s not great. It’s easy to judge others but tough to evaluate ourselves. I guarantee that all your competitors think the same thing—that most content in your niche is junk. And yet…they believe that theirs is the exception. No doubt you think your content is pretty good too. Otherwise, why would you publish it? I’m not saying you’re wrong; I’m just pointing out that we all have biases. Of course, we’re going to think our own content is good. The ideal solution would be to hire a professional… Continue Reading

6 Essential Tools For B2B Businesses

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If you’re anything like me, you are always looking for a new app, tool, integration or anything else that can make life a little easier. Thankfully, there are tons of great tools out there! We highlighted 6 of our favorites because, without them, work would be a little less productive.  1) Slack  Slack is essential for nearly every business with a team. Communication is key, and Slack is the best at providing a communication service. What separates Slack from everyone else is the integrations feature. Services like Dropbox, GitHub, WordPress, Google, and Mailchimp are just some of the few who offer Slack… Continue Reading

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