Pop-ups: The Good, The Bad & The Ugly

Pop-ups are a tool marketers have been using since the beginning of the internet. But do they still work? Yes, and no. If done correctly, they can be extremely powerful. If done poorly, they can be a waste of you time, and advertising dollars. Creating the right type of pop-up ad for your brand can be difficult and time-consuming. Thankfully, the good people at Lemon Stand put together some of the best and some of the worst pop-up ads they came across: Popups are an incredibly powerful tool for generating website conversions and increasing sales. But more often than not, they’re poorly… Continue Reading

Smartphones Have Taken Over As The Top E-Commerce Traffic Source

Recent studies have reported that 60% of web traffic will be mobile by the end of 2017. Online retailers should have already noticed the uptick in mobile traffic. In 2017, you have to optimize for mobile. If you don’t, you’re missing out on a huge portion of potential buyers. Declan Harty wrote about the surging mobile takeover and how this is helping E-Commerce retailers cash in: Smartphones accounted for 45.1 percent of web-shopping traffic in the first quarter of this year, edging out computers at 45 percent, according to a study from Demandware, an e-commerce software provider. The firm, which was acquired… Continue Reading

The Top 10 Most Beautiful E-Commerce Websites of 2016

It’s hard to make a gorgeous looking website, but these 10 companies have done just that. Obviously, we weren’t able to see every store on the internet. But the ones that we did find are beautiful! We judged on visual appeal, quality of the website, and ease of checkout. These are the 10 sites that caught our eye and are leading the way for e-commerce design in 2016! Native Union Savvy Watch Wrightwood Furniture Hugh and Crye Check out the 6 Shopify Themes Successful Stores Are Using  Cute + Broke Jenis Hedge House Furniture Kyte and Key Bill Blass Shwood Don’t… Continue Reading

The Key to Providing Superior Buying Experiences

What makes for a great buying experience? Is it ease of purchase, fewer submission forms, or just less clunk on the site? Frank Visgatis wrote about his take on what truly makes for a great buying experience: Most everyone has heard the expression that “patience is a virtue.” Through the years when asked to describe the major difference between A players (superior) and B/C players (average) salespeople in one word. My response: patience. Mistakes sellers make stem from impatience. Once goals or problems are shared, many sellers immediately try to rescue buyers by telling them the solution, a phenomenon we call “premature… Continue Reading

Google Removes Side-Ads: How This Will Affect You?

Google side-ads have been there for ages. But now, the tech giant has decided to do away with them to furthermore improve their platform Eric Hammis explains how this will directly affect you: Before we get into why Google made this change and what effects it has on business owners and advertisers, let me know clear this up now: This change is a positive change if you’re using paid search ads. Change often leaves people uncomfortable, and with the internet of things, changes happen often and swiftly. Thankfully, Google’s change to ad positioning is nothing to fear, and I’ll explain why…. Continue Reading

Using Automation to Execute PPC Strategy

If you are looking to automate your PPC campaigns, Jeff Baum has the info to help you! In this article, he discusses which technology is the right technology for YOU. Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the number of platforms and networks that need to be managed is constantly expanding and clients are demanding deeper analysis and insights. These convergent dynamics put a strain on the account manager’s ability to efficiently manage accounts. The right technology provides the ability to automate routine tasks… Continue Reading

Bad Checkout Pages: Snatching Defeat from the Jaws of Victory

There is one thing that every customer who arrives at your checkout page wants to do: checkout. They (probably) don’t want to sign up for your newsletter; they (usually) don’t want to fill out a detailed survey about the choices they made while they surfed your website; they (mostly) don’t want to have to scroll up and down; they (really) don’t want to press a whole lot of buttons; they (100%) don’t want to mess with pop-up ads and last-minute reminders/advertisements. THEY JUST WANT TO LEAVE, OKAY! And guess what? Any website that doesn’t do everything they can to let… Continue Reading

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