Your Website Should Be Using Exit Intent Popups in 2017

What is Exit Intent?

Exit intent popups are simple widgets that appear when a shopper is attempting to leave a page. It engages visitors before they leave to stay on your website. Visitors are shown a discount or offer to entice the shopper to make a purchase, sign up for a newsletter, or download informational material like e-books or case studies. These offers can reduce bounce rate, increase sales, and help grow your email list.

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Why Should You Use Exit Intent?

Cart abandonment will always be a problem for retailers. 78% of all carts are abandoned. Exit intent can dramatically reduce this number. It’s estimated that 35% of lost shoppers can be saved by exit intent alone. 36% of users abandon the cart because they found a better price elsewhere. Offering a discount in an exit intent popup can reduce comparison shopping and convert more shoppers immediately. Create a sense of urgency with time-sensitive deals to urge shoppers to buy now!

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Learn how to convert more shoppers with our Product Page Optimization Playbook!


Offering discount codes is also a great way to a/b test which pop-ups are working for your site. These codes should be simple and easy to remember. They should also provide the shopper with something of value!

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These pop-ups aren’t just great for converting sales. They are being used by several different industries for multiple purposes. Nudgr published their stats on 100 different exit intent campaigns and this is what they found:

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Key takeaways from this:

  • Don’t make it hard for visitors to close your exit intent popups (don’t be annoying!)
  • An offer/discount is clearly the most used type of popup
  • Fashion and travel industries are the most prominent users of exit intent

Exit intent works wonders for growing a well-targeted email list. Nikki McGonigal used exit intent to grow her e-mail list by 1,375%! She ran a test to compare signups from pop-ups with signups from a sidebar. The popup converted 5.1% higher! The way to get the most out of these popups is to optimize the wording inside of them.

“Get 20% off on your next purchase by signing up” or to increase urgency use “Don’t leave now. Enter your email to earn 15% off your next visit!” are both well-designed phrases that can drive sign ups!

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Exit intent can also help promote your social media accounts. Displaying social media icons inside of exit popups can redirect your website visitors to your social media pages and encourages them to share your content or like your page. This is a good way to help grow your social media audience and improve your reach.

Another way to use social media in an exit popup is to offer a discount or giveaway for sharing the product on their social media pages:

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But Popups Are Annoying

If exit intent popups are enticing aren’t annoying! A well-crafted exit campaign brings value to the shopper. An alert that offers a discount entices a shopper to buy. Wisepops recently published a great guide on how to make optimize your website’s popups to work, not annoy!

Exit intent popups are now standard technology in the e-commerce industry. 30% of the Top 1000 US e-commerce sites use pop ups. 14% of those websites are using exit intent. So why aren’t you?

Who Offers Exit Intent Technology?


Matt Neely is the marketing and social media coordinator for PriceWaiter.com

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