Online Price Negotiation: How Automation Is Driving Conversion

4

Price is the #1 factor influencing consumer buying online. Customers feel like they are getting a “win” when they get to negotiate on price. Meanwhile, retailers have been using this tactic to generate more sales at slightly lower margins. This leads to more incremental revenue and happier customers! That being said, it is time-consuming for a retailer to go through the offers manually each day. That’s where automation comes into play. With an automated system, retailers can automatically accept an offer that falls into a set price range or percentage off. They can also have an automated system to counter the offer… Continue Reading

E-Commerce Website Optimization: 6 Online Retailers Share Their Most Successful Tactics

website-anatomy-thumb

If you’re an online retailer, chances are you’ve been optimizing your website and business operations. However, finding out what works can be frustrating and time-consuming. We spoke with 6 online retailers to learn about their best tactics that helped them succeed in the e-commerce industry. Here’s what they had to say: Grainne Kelly, Founder of Bubblebum The BubbleBum website was initially designed to be an e-commerce platform. After many format changes, changes in the checkout software, and lots of advice, we settled on a site that was as effective as it could possibly be for a few products. We beta… Continue Reading

Save 25% by upgrading before 2016 Upgrade Now Contact Sales