How To Use Discount Pricing Strategies To Sell More Online

Online retailers are constantly searching for ways to decrease cart abandonment and increase conversions. Pricing is the #1 marketing tool for online retailers. How your products are priced and how the pricing is presented is a key factor in converting sales. There are several different discount pricing strategies retailers can implement to optimize their conversions and reduce bouncing visitors. Let’s get to it! Shipping Costs According to Baymard, the #1 reason for cart abandonment is extra costs. Extra shipping costs are a major turn off to online shoppers. No one likes to be surprised with a price increase when it… Continue Reading

How To Market PriceWaiter To Your Shoppers On Social Media

“It’s not a sale-it’s better.” The feeling that they shoppers are getting a “win” is what drives the psychology behind PriceWaiter. Customers feel like they are getting a special deal. This ad catches their eye and prompts them to click to find out how this is better than a regular sale. Facebook’s targeted audiences work great with this style of campaign, and work even better when using PriceWaiter as a selling point to come back when retargeting. The “make an offer” banner on the bottom right is a great way to get shoppers attention. The photo is large and shows… Continue Reading

How To Market PriceWaiter To Your Shoppers: Newsletters and Flash Sales

Retailers using PriceWaiter already know that it leads to more sales and higher conversions. PriceWaiter can also be marketed to your potential and returning customers in very efficient ways that further increase those conversions. We took examples from real stores to show you the best practices for marketing PriceWaiter as a new feature, as well as promoting PriceWaiter flash sales to your shoppers. First, let’s look at some successful newsletter campaigns that teach your existing customer base about PriceWaiter as a new feature: Atlanta Light Bulbs went all out in this newsletter, clearly pointing out how to spot the “Let’s… Continue Reading

6 Must Have Magento Integrations Of 2017

Magento is one of the most powerful e-commerce platforms on the planet. It’s also one of the most popular. Magento comes packed extensions and integrations that help your business run smoother and faster. Here are 6 of the best Magento integrations out there that can help your business. TaxJar Sales Tax Automation Platform: Magento 1 and Magento 2 TaxJar automatically configures your tax settings so you won’t have to manually configure them every time. TaxJar is also known for their excellent customer service. Installation can be done very quickly, regardless of dev skill. Another bonus of this extension is that… Continue Reading

Online Price Negotiation: How Automation Is Driving Conversion

Price is the #1 factor influencing consumer buying online. Customers feel like they are getting a “win” when they get to negotiate on price. Meanwhile, retailers have been using this tactic to generate more sales at slightly lower margins. This leads to more incremental revenue and happier customers! That being said, it is time-consuming for a retailer to go through the offers manually each day. That’s where automation comes into play. With an automated system, retailers can automatically accept an offer that falls into a set price range or percentage off. They can also have an automated system to counter the offer… Continue Reading

E-Commerce Website Optimization: 6 Online Retailers Share Their Most Successful Tactics

If you’re an online retailer, chances are you’ve been optimizing your website and business operations. However, finding out what works can be frustrating and time-consuming. We spoke with 6 online retailers to learn about their best tactics that helped them succeed in the e-commerce industry. Here’s what they had to say: Grainne Kelly, Founder of Bubblebum The BubbleBum website was initially designed to be an e-commerce platform. After many format changes, changes in the checkout software, and lots of advice, we settled on a site that was as effective as it could possibly be for a few products. We beta… Continue Reading

We’re Proud Of Our Reviews – Keep The Feedback Coming!

Here at PriceWaiter, we pride ourselves on giving you the best product and customer service in the e-commerce industry. We want to continuously improve and innovate.  Feedback is a vital part of our product’s optimization. Whether it’s Shopify, BigCommerce, Magento, Woo, or any other platform, we aim to be the most useful and profitable e-commerce integration out there for your online store. Here’s what retailers are saying about PriceWaiter: Shopify Reviews BigCommerce Reviews Magento Reviews We appreciate everyone’s feedback. Thank you for your reviews!

Minimum Advertised Price (MAP) vs. Manufacturer Suggested Retail Price (MSRP): What Retailers Need To Know

What is Minimum Advertised Price? (MAP) In 2007, the Supreme Court ruled that manufacturers can work with retailers to set the minimum advertised prices on their products. Minimum Advertised Price, or MAP, is the lowest price a retailer can advertise a manufacturer’s product in online ads or print. This does not affect the price at which a certain product can be sold, but only what they can be publicly advertised for. For instance, if you sell iPhones and Apple has a MAP of $699 you may not print an ad for anything less. However, you can sell the phone for… Continue Reading

Your Website Should Be Using Exit Intent Popups in 2017

What is Exit Intent? Exit intent popups are simple widgets that appear when a shopper is attempting to leave a page. It engages visitors before they leave to stay on your website. Visitors are shown a discount or offer to entice the shopper to make a purchase, sign up for a newsletter, or download informational material like e-books or case studies. These offers can reduce bounce rate, increase sales, and help grow your email list. Why Should You Use Exit Intent? Cart abandonment will always be a problem for retailers. 78% of all carts are abandoned. Exit intent can dramatically… Continue Reading

The 5 Best E-Commerce Podcasts of 2017

Last year, we published our favorite podcasts of 2016. This year we are back with the podcasts that provide the best resources and entertainment in the e-commerce industry. There are a lot of so-called “experts” in the e-commerce space but we believe these 5 shows can truly help your business. Let’s take a look at the e-commerce podcasts that you should be listening to in 2017: The Jason & Scot Show Jason the “Retail Geek” Goldberg and Scot Wingo have been doing this e-commerce podcast since 2015 and it has only gotten better since then. They discuss the e-commerce and retail… Continue Reading

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