17 Can’t Miss Sessions at IRCE 2018

The Internet Retail Conference + Exhibition starts in 3 weeks. PriceWaiter will be there. And to help you get inspired and organized for the world’s greatest e-commerce conference, we’ve created our own list of 17 ‘can’t miss’ sessions to help create your agenda on June 5 – June 8, 2018. What is the Internet Retail Conference + Exhibition? The IRCE is the premier conference for e-commerce leaders. Taking place in Chicago, Illinois, the conference plays host to 130 speakers, 600+ exhibitors, and 4 action-packed days of insights and sessions featuring the leading minds and vendors in e-commerce. The conference’s massive… Continue Reading

5 Magento Integrations Successful Stores Are Using In 2018

magento integrations

Magento is one of the most powerful e-commerce platforms on the planet. It’s also one of the most popular. Magento comes packed extensions and integrations that help your business run smoother and faster. Here are 5 of the best Magento integrations out there that can help your business. TaxJar Sales Tax Automation Platform: Magento 1 and Magento 2 TaxJar automatically configures your tax settings so you won’t have to manually configure them every time. TaxJar is also known for their excellent customer service. Installation can be done very quickly, regardless of dev skill. Another bonus of this extension is that it works with all… Continue Reading

2018 BigCommerce App Madness

bigcommerce apps

March Madness is in full swing and by now, like us, your NCAA bracket is probably busted (Thanks, UMBC).  However, we’ve decided to put the best BigCommerce Apps through the gauntlet. These apps are the best of the best. They can help any size BigCommerce store run more efficiently, sell more, and improve customer retention. We’ve selected the 16 best BigCommerce apps to go head to head. You decide who will advance each week by voting on the app you prefer! On April 10th, the first ever “BigCommerce App Madness” champion will be crowned! Share with your followers on social… Continue Reading

6 BigCommerce Themes Successful Stores Are Using In 2018

bigcommerce themes 2018

Making a beautiful website has never been easier thanks to the wide variety of BigCommerce themes! There are over 75 themes available in the BigCommerce theme store that will make your online shop look great. BigCommerce offers paid themes and there are also 7 free themes you can try if you just started a new site or if you’re on a budget. The themes we featured are the new stencil themes. If you are still using a blueprint theme, here’s why you should make the switch to a stencil theme! We found 6 successful stores that look great. Here are some examples of the most… Continue Reading

Are You Using Exit Intent Popups? Here's Why You Should Be!

exit intent popups

You might be asking yourself “What are exit intent popups?” An exit intent popup is a widget that appears to visitors on your website before they leave the page. Exit intent can be triggered after a few seconds, when the user’s mouse hovers over the address bar, or when they click on certain links on your site.  Visitors are then shown a discount or offer to entice the user to make a purchase, sign up for a newsletter, or download information like case studies. These offers can reduce bounce rate, increase sales, and help grow your e-mail subscribers! So why… Continue Reading

25 E-Commerce Conferences For Online Retailers in 2018

We’ve put together a collection of the 25 best e-commerce conferences in 2018. E-commerce conferences and trade shows are a great way to network and gain exposure for your business. Big or small, there is a conference out there that can benefit your e-commerce business or online store. Chances are, there is going to be one near you too! These are the best in the industry! Affiliate Summit West When: January 5-7 Where: Las Vegas, NV eCommerce Fuel Live When: January 11-13 Where: Laguna Beach, CA NRF Big Show  When: January 14-16 Where: New York, New York Traffic and Conversion Summit… Continue Reading

How To Use Discount Pricing Strategies To Sell More Online

Online retailers are constantly searching for ways to decrease cart abandonment and increase conversions. Pricing is the #1 marketing tool for online retailers. How your products are priced and how the pricing is presented is a key factor in converting sales. There are several different discount pricing strategies retailers can implement to optimize their conversions and reduce bouncing visitors. Let’s get to it! Shipping Costs According to Baymard, the #1 reason for cart abandonment is extra costs. Extra shipping costs are a major turn off to online shoppers. No one likes to be surprised with a price increase when it… Continue Reading

How To Market PriceWaiter To Your Shoppers On Social Media

“It’s not a sale-it’s better.” The feeling that they shoppers are getting a “win” is what drives the psychology behind PriceWaiter. Customers feel like they are getting a special deal. This ad catches their eye and prompts them to click to find out how this is better than a regular sale. Facebook’s targeted audiences work great with this style of campaign, and work even better when using PriceWaiter as a selling point to come back when retargeting. The “make an offer” banner on the bottom right is a great way to get shoppers attention. The photo is large and shows… Continue Reading

How To Market PriceWaiter To Your Shoppers: Newsletters and Flash Sales

Retailers using PriceWaiter already know that it leads to more sales and higher conversions. PriceWaiter can also be marketed to your potential and returning customers in very efficient ways that further increase those conversions. We took examples from real stores to show you the best practices for marketing PriceWaiter as a new feature, as well as promoting PriceWaiter flash sales to your shoppers. First, let’s look at some successful newsletter campaigns that teach your existing customer base about PriceWaiter as a new feature: Atlanta Light Bulbs went all out in this newsletter, clearly pointing out how to spot the “Let’s… Continue Reading

Online Price Negotiation: How Automation Is Driving Conversion

Price is the #1 factor influencing consumer buying online. Customers feel like they are getting a “win” when they get to negotiate on price. Meanwhile, retailers have been using this tactic to generate more sales at slightly lower margins. This leads to more incremental revenue and happier customers! That being said, it is time-consuming for a retailer to go through the offers manually each day. That’s where automation comes into play. With an automated system, retailers can automatically accept an offer that falls into a set price range or percentage off. They can also have an automated system to counter the offer… Continue Reading

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