Minimum Advertised Price (MAP) vs. Manufacturer Suggested Retail Price (MSRP): What Retailers Need To Know

What is Minimum Advertised Price? (MAP) In 2007, the Supreme Court ruled that manufacturers can work with retailers to set the minimum advertised prices on their products. Minimum Advertised Price, or MAP, is the lowest price a retailer can advertise a manufacturer’s product in online ads or print. This does not affect the price at which a certain product can be sold, but only what they can be publicly advertised for. For instance, if you sell iPhones and Apple has a MAP of $699 you may not print an ad for anything less. However, you can sell the phone for… Continue Reading

Your Website Should Be Using Exit Intent Popups in 2017

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What is Exit Intent? Exit intent popups are simple widgets that appear when a shopper is attempting to leave a page. It engages visitors before they leave to stay on your website. Visitors are shown a discount or offer to entice the shopper to make a purchase, sign up for a newsletter, or download informational material like e-books or case studies. These offers can reduce bounce rate, increase sales, and help grow your email list. Why Should You Use Exit Intent? Cart abandonment will always be a problem for retailers. 78% of all carts are abandoned. Exit intent can dramatically… Continue Reading

5 E-Commerce Trends To Watch For 2017

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2016 was a historic year for the e-commerce industry. U.S. e-commerce sales grew 15.8% and represented 10.9% of all retail sales.  E-commerce sales are expected to grow to more than $400 billion in the next several years. 2017 is set to be even more profitable for online retailers. 017 So here’s the big question:What e-commerce trends will shape the landscape in 2017? We looked at 5 trends that online retailers should be paying close attention to heading into the new year. Apple Pay Shopify is reporting a 200% increase in conversion for the first group of online retailers using Apple Pay. Apple already… Continue Reading

Touch ID Payments Are The Secret Sauce For Apple E-Commerce

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The  technology giant is going all-in on the future of Apple e-commerce. Apple has announced their touch-to-pay technology, Apple Pay, would now be available on new MacBooks, Apple TV, and in your Safari browser. So why is this such a big deal? Shopify is reporting a 200% increase in conversion for retailers using Apple Pay. Apple already represents 75% of all contactless payments made in the Unites States. Apple Pay transactions are also growing 500% year-over-year. In fact, more purchases were made through Apple Pay in September 2016 than the entire 2015 year. Mobile commerce sales are increasing every year by a substantial amount: More people… Continue Reading

2016 Holiday Season: 5 Tips To Boost Your E-Commerce Sales

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Is your E-Commerce store ready for the Holiday shopping boom? According to MasterCard, E-commerce sales grew roughly 20% compared to last year and growth is expected to rise another 11% this Holiday season. So how can you get the most out of your store this year? Here are 5 ideas to help sell more online during the 2016 Holiday season. Get Started Early (Right Now) Online shoppers are looking for Holiday deals earlier each year. Amazon Prime day started the trend of early gift buying and other retailers are following suit. According to Experian, 69 percent of the marketers stated they started planning… Continue Reading

Pop-ups: The Good, The Bad & The Ugly

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Pop-ups are a tool marketers have been using since the beginning of the internet. But do they still work? Yes, and no. If done correctly, they can be extremely powerful. If done poorly, they can be a waste of you time, and advertising dollars. Creating the right type of pop-up ad for your brand can be difficult and time-consuming. Thankfully, the good people at Lemon Stand put together some of the best and some of the worst pop-up ads they came across: Popups are an incredibly powerful tool for generating website conversions and increasing sales. But more often than not, they’re poorly… Continue Reading

Smartphones Have Taken Over As The Top E-Commerce Traffic Source

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Recent studies have reported that 60% of web traffic will be mobile by the end of 2017. Online retailers should have already noticed the uptick in mobile traffic. In 2017, you have to optimize for mobile. If you don’t, you’re missing out on a huge portion of potential buyers. Declan Harty wrote about the surging mobile takeover and how this is helping E-Commerce retailers cash in: Smartphones accounted for 45.1 percent of web-shopping traffic in the first quarter of this year, edging out computers at 45 percent, according to a study from Demandware, an e-commerce software provider. The firm, which was acquired… Continue Reading

The Top 10 Most Beautiful E-Commerce Websites of 2016

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It’s hard to make a gorgeous looking website, but these 10 companies have done just that. Obviously, we weren’t able to see every store on the internet. But the ones that we did find are beautiful! We judged on visual appeal, quality of the website, and ease of checkout. These are the 10 sites that caught our eye and are leading the way for e-commerce design in 2016! Native Union Savvy Watch Wrightwood Furniture Hugh and Crye Check out the 6 Shopify Themes Successful Stores Are Using  Cute + Broke Jenis Hedge House Furniture Kyte and Key Bill Blass Shwood Don’t… Continue Reading

Bad Checkout Pages: Snatching Defeat from the Jaws of Victory

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There is one thing that every customer who arrives at your checkout page wants to do: checkout. They (probably) don’t want to sign up for your newsletter; they (usually) don’t want to fill out a detailed survey about the choices they made while they surfed your website; they (mostly) don’t want to have to scroll up and down; they (really) don’t want to press a whole lot of buttons; they (100%) don’t want to mess with pop-up ads and last-minute reminders/advertisements. THEY JUST WANT TO LEAVE, OKAY! And guess what? Any website that doesn’t do everything they can to let… Continue Reading

The Top 5 E-Commerce Influencers of 2016 (So Far)

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Many people claim to be “experts” or “influencers” in the e-commerce world. But there is only a select handful that help other people change their lives. These people are important to the industry and are pushing it forward as the future of e-commerce changes. We picked our 5 favorite e-commerce influencers that are changing the game: Felix Thea Must follow for Anyone interested in E-Commerce. Felix’s focus is on content and engagement, not selling pitches that are important to YOU. He started the Traffic & Sales Facebook Group that has over 750 online retailers. Felix is also the host of the Shopify Masters… Continue Reading

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