5 E-Commerce Trends To Watch For 2017

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2016 was a historic year for the e-commerce industry. U.S. e-commerce sales grew 15.8% and represented 10.9% of all retail sales.  E-commerce sales are expected to grow to more than $400 billion in the next several years. 2017 is set to be even more profitable for online retailers. 017 So here’s the big question:What e-commerce trends will shape the landscape in 2017? We looked at 5 trends that online retailers should be paying close attention to heading into the new year. Apple Pay Shopify is reporting a 200% increase in conversion for the first group of online retailers using Apple Pay. Apple already… Continue Reading

Touch ID Payments Are The Secret Sauce For Apple E-Commerce

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The  technology giant is going all-in on the future of Apple e-commerce. Apple has announced their touch-to-pay technology, Apple Pay, would now be available on new MacBooks, Apple TV, and in your Safari browser. So why is this such a big deal? Shopify is reporting a 200% increase in conversion for retailers using Apple Pay. Apple already represents 75% of all contactless payments made in the Unites States. Apple Pay transactions are also growing 500% year-over-year. In fact, more purchases were made through Apple Pay in September 2016 than the entire 2015 year. Mobile commerce sales are increasing every year by a substantial amount: More people… Continue Reading

2016 Holiday Season: 5 Tips To Boost Your E-Commerce Sales

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Is your E-Commerce store ready for the Holiday shopping boom? According to MasterCard, E-commerce sales grew roughly 20% compared to last year and growth is expected to rise another 11% this Holiday season. So how can you get the most out of your store this year? Here are 5 ideas to help sell more online during the 2016 Holiday season. Get Started Early (Right Now) Online shoppers are looking for Holiday deals earlier each year. Amazon Prime day started the trend of early gift buying and other retailers are following suit. According to Experian, 69 percent of the marketers stated they started planning… Continue Reading

Pop-ups: The Good, The Bad & The Ugly

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Pop-ups are a tool marketers have been using since the beginning of the internet. But do they still work? Yes, and no. If done correctly, they can be extremely powerful. If done poorly, they can be a waste of you time, and advertising dollars. Creating the right type of pop-up ad for your brand can be difficult and time-consuming. Thankfully, the good people at Lemon Stand put together some of the best and some of the worst pop-up ads they came across: Popups are an incredibly powerful tool for generating website conversions and increasing sales. But more often than not, they’re poorly… Continue Reading

Smartphones Have Taken Over As The Top E-Commerce Traffic Source

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Recent studies have reported that 60% of web traffic will be mobile by the end of 2017. Online retailers should have already noticed the uptick in mobile traffic. In 2017, you have to optimize for mobile. If you don’t, you’re missing out on a huge portion of potential buyers. Declan Harty wrote about the surging mobile takeover and how this is helping E-Commerce retailers cash in: Smartphones accounted for 45.1 percent of web-shopping traffic in the first quarter of this year, edging out computers at 45 percent, according to a study from Demandware, an e-commerce software provider. The firm, which was acquired… Continue Reading

The Top 10 Most Beautiful E-Commerce Websites of 2016

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It’s hard to make a gorgeous looking website, but these 10 companies have done just that. Obviously, we weren’t able to see every store on the internet. But the ones that we did find are beautiful! We judged on visual appeal, quality of the website, and ease of checkout. These are the 10 sites that caught our eye and are leading the way for e-commerce design in 2016! Native Union Savvy Watch Wrightwood Furniture Hugh and Crye Cute + Broke Jenis Hedge House Furniture Kyte and Key Bill Blass Shwood Don’t forget to follow us on twitter! ->

Bad Checkout Pages: Snatching Defeat from the Jaws of Victory

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There is one thing that every customer who arrives at your checkout page wants to do: checkout. They (probably) don’t want to sign up for your newsletter; they (usually) don’t want to fill out a detailed survey about the choices they made while they surfed your website; they (mostly) don’t want to have to scroll up and down; they (really) don’t want to press a whole lot of buttons; they (100%) don’t want to mess with pop-up ads and last-minute reminders/advertisements. THEY JUST WANT TO LEAVE, OKAY! And guess what? Any website that doesn’t do everything they can to let… Continue Reading

The Top 5 E-Commerce Influencers of 2016 (So Far)

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Many people claim to be “experts” or “influencers” in the e-commerce world. But there is only a select handful that help other people change their lives. These people are important to the industry and are pushing it forward as the future of e-commerce changes. We picked our 5 favorite e-commerce influencers that are changing the game: Felix Thea Must follow for Anyone interested in E-Commerce. Felix’s focus is on content and engagement, not selling pitches that are important to YOU. He started the Traffic & Sales Facebook Group that has over 750 online retailers. Felix is also the host of the Shopify Masters… Continue Reading

Google Search Analytics Report Adds Ability to Compare Queries

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You can now compare one search phrase to another in the Google Search Analytics report within the Google Search Console. Barry Schwartz published his findings on the new update: Google has quietly added a new option within the Search Analytics report, within the Google Search Console, to compare one query against the next. This feature was first spotted by @Jonny_J_. The purpose of the “Compare queries” filter is to compare one query against another. You can currently only compare two queries. Here is what that report looks like when you do the comparison: Google has quietly added a new option… Continue Reading

5 Influencer Marketing Trends That Are Changing the Game

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Developing a strategy to generate sales isn’t an easy task. There are so many variables when it comes to the type of marketing is best for YOU! Danielle Wiley and Allison Talamantez published their five influencer-marketing trends that are already changing the game: More and more brands are discovering the power of using the right storytellers, with 59% of marketersplanning to increase their spend on influencer marketing during the year. The strategy has gained mass popularity—and rightly so. Influencer marketing isn’t just the fastest-growing channel for customer acquisition; it’s the most cost effective, returning $6.85 in earned media value for every $1.00… Continue Reading

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