Minimum Advertised Price (MAP) vs. Manufacturer Suggested Retail Price (MSRP): What Retailers Need To Know

What is Minimum Advertised Price? (MAP) In 2007, the Supreme Court ruled that manufacturers can work with retailers to set the minimum advertised prices on their products. Minimum Advertised Price, or MAP, is the lowest price a retailer can advertise a manufacturer’s product in online ads or print. This does not affect the price at which a certain product can be sold, but only what they can be publicly advertised for. For instance, if you sell iPhones and Apple has a MAP of $699 you may not print an ad for anything less. However, you can sell the phone for… Continue Reading

Which Campaign Type Should You Use?

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PriceWaiter offers 4 campaign types out of the box. Remember, you can customize the button text and widget window text to further tweak these campaigns. 1. Make An Offer This is your standard price negotiation flow.  Use this campaign type if you have: Margin you can work with Lots of inventory to get rid of Seasonal sale opportunity many more options! Activating this campaign allows your customers to make an offer to you based on the retail price listed on your product page. You then have the option to accept, counter, or reject the offer based on its profitability to… Continue Reading

IRCE – Top 3 Takeaways

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In the last 8 months, PriceWaiter has been at the center of a new booming e-commerce trend: personalized pricing. Never was this more apparent than at Internet Retailer Conference and Expo, this July in Chicago. The PriceWaiter team was in full force with an exhibit hall booth and a fantastic session hosted by our COO, Andrew Scarbrough, in conjunction with Smart Furniture CEO TJ Gentle. To say demand was high for the PriceWaiter team is an understatement.  Andrew’s speech was absolutely packed, with so many questions and interview requests afterwards that there was hardly enough time to service them all!… Continue Reading

Son, we need to talk about MAP..

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In a previous post, we discussed how Minimum Advertised Price (MAP) is the bane of many retailer’s existence. Although we aren’t a retailer, we agree! One of our mottos is Make MAP Moot. And OP delivers! Out of all available technologies, PriceWaiter represents the best possible way to make MAP moot, and the one that will give you the least headaches. Why is that? Because manufacturers don’t have a problem with us! The entire basis of MAP is for manufacturers to make sure that you aren’t displaying a heavily discounted price publicly on your site anywhere. Manufacturers want to make… Continue Reading

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