30 E-Commerce Conferences For Online Retailers in 2017

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E-commerce conferences and trade shows are a great way to network and gain exposure for your business. Big or small, there is a conference out there that can benefit your e-commerce business or online store. Chances are, there is going to be one near you! We’ve put together a collection of the 30 best e-commerce conferences in 2017. These are the best in the industry! You can also add all of these events to your Google calendar here: 2017 E-Commerce Conferences & Trade Shows Calender NRF Big Show When: January 15-17, 2017 Where: New York, New York Affiliate Summit West When:… Continue Reading

Did Google Analytics Ruin Digital Marketing?

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Google analytics changed the way we gained data and insights on website visitors. Google’s data reports are easy to read but sometimes difficult to understand what you are reading and if the information is relevant. This is why Tech Crunch rolled up their sleeves and looked at the positives and negatives of Google Analytics. When marketers brainstorm campaigns, they typically ask these questions, in this order: Who is our target audience and what are our goals? What is the best message for that audience? In light of our goals, which strategies within the Promotion Mix — advertising, direct marketing, sales promotion, direct selling and… Continue Reading

Brick-and-Mortar Retail Tech: Through the Shopper’s Lens

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Technology is helping retailers now more than ever before. It’s become imperative for brick-and-mortar retailers to use any technology that can provide real value. So, what type of technology brings this value? Allan Haims discussed which innovations will be the most beneficial for these retailers: For consumers, convenience and relevance are top priorities for driving purchases. On the convenience side, the ability to order online or via mobile and pick up in store offers value to shopper — not necessarily with lower prices, but rather with time savings. Starbucks has taken this concept to another level and fully integrated loyalty initiatives with… Continue Reading

How to Get Your Business Featured on Social Media Sites Followed by Millions

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Getting featured by a social media influencer can change the course of your company’s success. Influencers are very undervalued. Paying someone to shout out your product can bring you hundreds of new followers and exponential page views. That’s why focusing content that influencers like is especially important. In this video, Ben Angel covers 6 steps that can help your business get featured by elite social media influencers. Let us know what you think by tweeting us @PriceWaiter 

Pop-ups: The Good, The Bad & The Ugly

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Pop-ups are a tool marketers have been using since the beginning of the internet. But do they still work? Yes, and no. If done correctly, they can be extremely powerful. If done poorly, they can be a waste of you time, and advertising dollars. Creating the right type of pop-up ad for your brand can be difficult and time-consuming. Thankfully, the good people at Lemon Stand put together some of the best and some of the worst pop-up ads they came across: Popups are an incredibly powerful tool for generating website conversions and increasing sales. But more often than not, they’re poorly… Continue Reading

The Key to Providing Superior Buying Experiences

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What makes for a great buying experience? Is it ease of purchase, fewer submission forms, or just less clunk on the site? Frank Visgatis wrote about his take on what truly makes for a great buying experience: Most everyone has heard the expression that “patience is a virtue.” Through the years when asked to describe the major difference between A players (superior) and B/C players (average) salespeople in one word. My response: patience. Mistakes sellers make stem from impatience. Once goals or problems are shared, many sellers immediately try to rescue buyers by telling them the solution, a phenomenon we call “premature… Continue Reading

Google Removes Side-Ads: How This Will Affect You?

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Google side-ads have been there for ages. But now, the tech giant has decided to do away with them to furthermore improve their platform Eric Hammis explains how this will directly affect you: Before we get into why Google made this change and what effects it has on business owners and advertisers, let me know clear this up now: This change is a positive change if you’re using paid search ads. Change often leaves people uncomfortable, and with the internet of things, changes happen often and swiftly. Thankfully, Google’s change to ad positioning is nothing to fear, and I’ll explain why…. Continue Reading

Using Automation to Execute PPC Strategy

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If you are looking to automate your PPC campaigns, Jeff Baum has the info to help you! In this article, he discusses which technology is the right technology for YOU. Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the number of platforms and networks that need to be managed is constantly expanding and clients are demanding deeper analysis and insights. These convergent dynamics put a strain on the account manager’s ability to efficiently manage accounts. The right technology provides the ability to automate routine tasks… Continue Reading

The Top 5 E-Commerce Influencers of 2016 (So Far)

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Many people claim to be “experts” or “influencers” in the e-commerce world. But there is only a select handful that help other people change their lives. These people are important to the industry and are pushing it forward as the future of e-commerce changes. We picked our 5 favorite e-commerce influencers that are changing the game: Felix Thea Must follow for Anyone interested in E-Commerce. Felix’s focus is on content and engagement, not selling pitches that are important to YOU. He started the Traffic & Sales Facebook Group that has over 750 online retailers. Felix is also the host of the Shopify Masters… Continue Reading

Overcome Your Fear of Marketing

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Marketing is hard. Being consistent with your marketing is also very hard. For some, this will come easier than for others. That’s why it’s important not to fear failure when it comes to online marketing. You WILL fail, but learning from those mistakes will be exponentially valuable. In this video from REI360 they discuss how to overcome your marketing fear, and also how to develop different marketing strategies: Follow us on twitter: 

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