Using Automation to Execute PPC Strategy

If you are looking to automate your PPC campaigns, Jeff Baum has the info to help you! In this article, he discusses which technology is the right technology for YOU. Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the number of platforms and networks that need to be managed is constantly expanding and clients are demanding deeper analysis and insights. These convergent dynamics put a strain on the account manager’s ability to efficiently manage accounts. The right technology provides the ability to automate routine tasks… Continue Reading

The Top 5 E-Commerce Influencers of 2016 (So Far)

Many people claim to be “experts” or “influencers” in the e-commerce world. But there is only a select handful that help other people change their lives. These people are important to the industry and are pushing it forward as the future of e-commerce changes. We picked our 5 favorite e-commerce influencers that are changing the game: Felix Thea Must follow for Anyone interested in E-Commerce. Felix’s focus is on content and engagement, not selling pitches that are important to YOU. He started the Traffic & Sales Facebook Group that has over 750 online retailers. Felix is also the host of the Shopify Masters… Continue Reading

Overcome Your Fear of Marketing

Marketing is hard. Being consistent with your marketing is also very hard. For some, this will come easier than for others. That’s why it’s important not to fear failure when it comes to online marketing. You WILL fail, but learning from those mistakes will be exponentially valuable. In this video from REI360 they discuss how to overcome your marketing fear, and also how to develop different marketing strategies: Follow us on twitter: 

A Guide to Long-Tail Keywords – Next Level

Ranking on keywords can be tricky business. Like most of us, you are on a budget, making it imperative to get the most out of every single dollar spent towards SEO. Jo Cameron recently wrote an extremely detailed article about long-tail keywords and the impact they can have for your business: So what the bloomin’ heck are long tail keywords? The ‘long tail of search’ refers to the many weird and wonderful ways the diverse people of the world search for what they’re after in any given niche. People (yes, people! Shiny, happy, everyday, run-of-the-mill, muesli-eating, bogie-picking, credit-card-toting people!) don’t just… Continue Reading

Big Changes Coming to Device Bidding in AdWords

When it comes to running PPC campaigns, behavior on each device will vary. So it’s crucial to identify which devices you are doing well on and which ones you need to improve on. There are several updates on the way that will have a huge impact on paid search: What’s changing? Before enhanced campaigns were released in 2013, it was possible to create separate campaigns for each device you wanted to target. However, multiple versions of each campaign complicated things, and as device usage proliferated, Google simplified the situation with enhanced campaigns. With just one campaign for all devices, you… Continue Reading

6 Out of 10 Links Shared on Twitter are Never Clicked

Chances are your company is using Twitter to help grow their brand awareness. However, it appears as if people 60% of links that are shared aren’t even being clicked. The new data found shows that Twitter conversations are often lopsided between businesses and users. As the study puts it, “there seems to be vastly more niche content that users are willing to mention in Twitter than . . . content that they are actually willing to click on.” The bulk of actual clicks on social media were generated by a small group of “blockbuster” articles, with about 9% of shared… Continue Reading

Podcasts and Advertising: Social Media’s New Super Power

Ad blocking is making things very difficult when it comes to online advertising. People are looking for ad-free content and marketers have to continually adapt, or die. That’s why social influencers are becoming the most effective way to advertise your business. Mark Schaefer posted an in-depth look into the future of podcasts and marketing: We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Ad blocking increased by 94 percent between 2015 and 2016. About one-third of all smartphone owners block the ads that make all that great free… Continue Reading

5 Influencer Marketing Trends That Are Changing the Game

Developing a strategy to generate sales isn’t an easy task. There are so many variables when it comes to the type of marketing is best for YOU! Danielle Wiley and Allison Talamantez published their five influencer-marketing trends that are already changing the game: More and more brands are discovering the power of using the right storytellers, with 59% of marketersplanning to increase their spend on influencer marketing during the year. The strategy has gained mass popularity—and rightly so. Influencer marketing isn’t just the fastest-growing channel for customer acquisition; it’s the most cost effective, returning $6.85 in earned media value for every $1.00… Continue Reading

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