Online Price Negotiation: How Automation Is Driving Conversion

Price is the #1 factor influencing consumer buying online. Customers feel like they are getting a “win” when they get to negotiate on price. Meanwhile, retailers have been using this tactic to generate more sales at slightly lower margins. This leads to more incremental revenue and happier customers! That being said, it is time-consuming for a retailer to go through the offers manually each day. That’s where automation comes into play. With an automated system, retailers can automatically accept an offer that falls into a set price range or percentage off. They can also have an automated system to counter the offer… Continue Reading

Your Website Should Be Using Exit Intent Popups in 2017

What is Exit Intent? Exit intent popups are simple widgets that appear when a shopper is attempting to leave a page. It engages visitors before they leave to stay on your website. Visitors are shown a discount or offer to entice the shopper to make a purchase, sign up for a newsletter, or download informational material like e-books or case studies. These offers can reduce bounce rate, increase sales, and help grow your email list. Why Should You Use Exit Intent? Cart abandonment will always be a problem for retailers. 78% of all carts are abandoned. Exit intent can dramatically… Continue Reading

Brick-and-Mortar Retail Tech: Through the Shopper’s Lens

Technology is helping retailers now more than ever before. It’s become imperative for brick-and-mortar retailers to use any technology that can provide real value. So, what type of technology brings this value? Allan Haims discussed which innovations will be the most beneficial for these retailers: For consumers, convenience and relevance are top priorities for driving purchases. On the convenience side, the ability to order online or via mobile and pick up in store offers value to shopper — not necessarily with lower prices, but rather with time savings. Starbucks has taken this concept to another level and fully integrated loyalty initiatives with… Continue Reading

Smartphones Have Taken Over As The Top E-Commerce Traffic Source

Recent studies have reported that 60% of web traffic will be mobile by the end of 2017. Online retailers should have already noticed the uptick in mobile traffic. In 2017, you have to optimize for mobile. If you don’t, you’re missing out on a huge portion of potential buyers. Declan Harty wrote about the surging mobile takeover and how this is helping E-Commerce retailers cash in: Smartphones accounted for 45.1 percent of web-shopping traffic in the first quarter of this year, edging out computers at 45 percent, according to a study from Demandware, an e-commerce software provider. The firm, which was acquired… Continue Reading

The Top 5 E-Commerce Influencers of 2016 (So Far)

Many people claim to be “experts” or “influencers” in the e-commerce world. But there is only a select handful that help other people change their lives. These people are important to the industry and are pushing it forward as the future of e-commerce changes. We picked our 5 favorite e-commerce influencers that are changing the game: Felix Thea Must follow for Anyone interested in E-Commerce. Felix’s focus is on content and engagement, not selling pitches that are important to YOU. He started the Traffic & Sales Facebook Group that has over 750 online retailers. Felix is also the host of the Shopify Masters… Continue Reading

Big Changes Coming to Device Bidding in AdWords

When it comes to running PPC campaigns, behavior on each device will vary. So it’s crucial to identify which devices you are doing well on and which ones you need to improve on. There are several updates on the way that will have a huge impact on paid search: What’s changing? Before enhanced campaigns were released in 2013, it was possible to create separate campaigns for each device you wanted to target. However, multiple versions of each campaign complicated things, and as device usage proliferated, Google simplified the situation with enhanced campaigns. With just one campaign for all devices, you… Continue Reading

Is Predictive Intelligence the Future of B2B Marketing?

We are in the middle of a revolutionary time in history. In focusing on the right data points, you can use predictive analytics in your content marketing to curate the best possible content for your audience. Val Levin wrote about predictive intelligence and where it will take us in the future: Predictive intelligence is making businesses more efficient, effectiveand successful. B2B companies deploying predictive intelligence for marketing activities are closer to the holy grail of understanding each individual customer – and personalizing all content to their needs and interests. Technology not far from artificial intelligence is making a significant impact on the… Continue Reading

The Emotional Combinations That Make Stories Go Viral

Researchers have gone through 65,000(!) articles where readers assigned an emotional reaction scores to viral articles. Then published their research on Harvard Business Review: Viral content typically evokes high-arousal emotions, such as joy or fear. But new research suggests arousal is just one of the underlying drivers of viral content. High dominance, or a feeling of being in control, may be another key driver behind content that is widely shared. New work from Jacopo Staiano of Sorbonne University and Marco Guerini of Trento Rise sheds light on the roles that valence, arousal, and dominance play in content that goes viral…. Continue Reading

Google Continues Testing New Search Results Interfaces

Google is contstantly testing what their search interfaces show and how they show it. Lately they’ve been experimenting with card-style search results, and wider google search results. Barry Schwartz added some screen shots of the newest Google search tests: Google is constantly playing around and testing user interfaces for their search results and other services. Just recently, we captured them testing black instead of blue links in the main search results. Now, we are seeing Google testing two different interfaces, one that has a much more spacious and wider search results page layout, and the other that brings back the card-based styled… Continue Reading

6 Essential Tools For B2B Businesses

If you’re anything like me, you are always looking for a new app, tool, integration or anything else that can make life a little easier. Thankfully, there are tons of great tools out there! We highlighted 6 of our favorites because, without them, work would be a little less productive.  1) Slack  Slack is essential for nearly every business with a team. Communication is key, and Slack is the best at providing a communication service. What separates Slack from everyone else is the integrations feature. Services like Dropbox, GitHub, WordPress, Google, and Mailchimp are just some of the few who offer Slack… Continue Reading

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