Pop-ups: The Good, The Bad & The Ugly

Pop-ups are a tool marketers have been using since the beginning of the internet. But do they still work? Yes, and no. If done correctly, they can be extremely powerful. If done poorly, they can be a waste of you time, and advertising dollars. Creating the right type of pop-up ad for your brand can be difficult and time-consuming. Thankfully, the good people at Lemon Stand put together some of the best and some of the worst pop-up ads they came across: Popups are an incredibly powerful tool for generating website conversions and increasing sales. But more often than not, they’re poorly… Continue Reading

Podcasts and Advertising: Social Media’s New Super Power

Ad blocking is making things very difficult when it comes to online advertising. People are looking for ad-free content and marketers have to continually adapt, or die. That’s why social influencers are becoming the most effective way to advertise your business. Mark Schaefer posted an in-depth look into the future of podcasts and marketing: We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Ad blocking increased by 94 percent between 2015 and 2016. About one-third of all smartphone owners block the ads that make all that great free… Continue Reading

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