Google Removes Side-Ads: How This Will Affect You?

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Google side-ads have been there for ages. But now, the tech giant has decided to do away with them to furthermore improve their platform Eric Hammis explains how this will directly affect you: Before we get into why Google made this change and what effects it has on business owners and advertisers, let me know clear this up now: This change is a positive change if you’re using paid search ads. Change often leaves people uncomfortable, and with the internet of things, changes happen often and swiftly. Thankfully, Google’s change to ad positioning is nothing to fear, and I’ll explain why…. Continue Reading

Big Changes Coming to Device Bidding in AdWords

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When it comes to running PPC campaigns, behavior on each device will vary. So it’s crucial to identify which devices you are doing well on and which ones you need to improve on. There are several updates on the way that will have a huge impact on paid search: What’s changing? Before enhanced campaigns were released in 2013, it was possible to create separate campaigns for each device you wanted to target. However, multiple versions of each campaign complicated things, and as device usage proliferated, Google simplified the situation with enhanced campaigns. With just one campaign for all devices, you… Continue Reading

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