Did Google Analytics Ruin Digital Marketing?

Google analytics changed the way we gained data and insights on website visitors. Google’s data reports are easy to read but sometimes difficult to understand what you are reading and if the information is relevant. This is why Tech Crunch rolled up their sleeves and looked at the positives and negatives of Google Analytics. When marketers brainstorm campaigns, they typically ask these questions, in this order: Who is our target audience and what are our goals? What is the best message for that audience? In light of our goals, which strategies within the Promotion Mix — advertising, direct marketing, sales promotion, direct selling and… Continue Reading

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