5 E-Commerce Trends To Watch For 2017

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2016 was a historic year for the e-commerce industry. U.S. e-commerce sales grew 15.8% and represented 10.9% of all retail sales.  E-commerce sales are expected to grow to more than $400 billion in the next several years. 2017 is set to be even more profitable for online retailers. 017 So here’s the big question:What e-commerce trends will shape the landscape in 2017? We looked at 5 trends that online retailers should be paying close attention to heading into the new year. Apple Pay Shopify is reporting a 200% increase in conversion for the first group of online retailers using Apple Pay. Apple already… Continue Reading

Did Google Analytics Ruin Digital Marketing?

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Google analytics changed the way we gained data and insights on website visitors. Google’s data reports are easy to read but sometimes difficult to understand what you are reading and if the information is relevant. This is why Tech Crunch rolled up their sleeves and looked at the positives and negatives of Google Analytics. When marketers brainstorm campaigns, they typically ask these questions, in this order: Who is our target audience and what are our goals? What is the best message for that audience? In light of our goals, which strategies within the Promotion Mix — advertising, direct marketing, sales promotion, direct selling and… Continue Reading

Pop-ups: The Good, The Bad & The Ugly

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Pop-ups are a tool marketers have been using since the beginning of the internet. But do they still work? Yes, and no. If done correctly, they can be extremely powerful. If done poorly, they can be a waste of you time, and advertising dollars. Creating the right type of pop-up ad for your brand can be difficult and time-consuming. Thankfully, the good people at Lemon Stand put together some of the best and some of the worst pop-up ads they came across: Popups are an incredibly powerful tool for generating website conversions and increasing sales. But more often than not, they’re poorly… Continue Reading

The Key to Providing Superior Buying Experiences

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What makes for a great buying experience? Is it ease of purchase, fewer submission forms, or just less clunk on the site? Frank Visgatis wrote about his take on what truly makes for a great buying experience: Most everyone has heard the expression that “patience is a virtue.” Through the years when asked to describe the major difference between A players (superior) and B/C players (average) salespeople in one word. My response: patience. Mistakes sellers make stem from impatience. Once goals or problems are shared, many sellers immediately try to rescue buyers by telling them the solution, a phenomenon we call “premature… Continue Reading

The Top 5 E-Commerce Influencers of 2016 (So Far)

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Many people claim to be “experts” or “influencers” in the e-commerce world. But there is only a select handful that help other people change their lives. These people are important to the industry and are pushing it forward as the future of e-commerce changes. We picked our 5 favorite e-commerce influencers that are changing the game: Felix Thea Must follow for Anyone interested in E-Commerce. Felix’s focus is on content and engagement, not selling pitches that are important to YOU. He started the Traffic & Sales Facebook Group that has over 750 online retailers. Felix is also the host of the Shopify Masters… Continue Reading

Overcome Your Fear of Marketing

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Marketing is hard. Being consistent with your marketing is also very hard. For some, this will come easier than for others. That’s why it’s important not to fear failure when it comes to online marketing. You WILL fail, but learning from those mistakes will be exponentially valuable. In this video from REI360 they discuss how to overcome your marketing fear, and also how to develop different marketing strategies: Follow us on twitter: 

6 Out of 10 Links Shared on Twitter are Never Clicked

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Chances are your company is using Twitter to help grow their brand awareness. However, it appears as if people 60% of links that are shared aren’t even being clicked. The new data found shows that Twitter conversations are often lopsided between businesses and users. As the study puts it, “there seems to be vastly more niche content that users are willing to mention in Twitter than . . . content that they are actually willing to click on.” The bulk of actual clicks on social media were generated by a small group of “blockbuster” articles, with about 9% of shared… Continue Reading

Podcasts and Advertising: Social Media’s New Super Power

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Ad blocking is making things very difficult when it comes to online advertising. People are looking for ad-free content and marketers have to continually adapt, or die. That’s why social influencers are becoming the most effective way to advertise your business. Mark Schaefer posted an in-depth look into the future of podcasts and marketing: We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Ad blocking increased by 94 percent between 2015 and 2016. About one-third of all smartphone owners block the ads that make all that great free… Continue Reading

5 Influencer Marketing Trends That Are Changing the Game

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Developing a strategy to generate sales isn’t an easy task. There are so many variables when it comes to the type of marketing is best for YOU! Danielle Wiley and Allison Talamantez published their five influencer-marketing trends that are already changing the game: More and more brands are discovering the power of using the right storytellers, with 59% of marketersplanning to increase their spend on influencer marketing during the year. The strategy has gained mass popularity—and rightly so. Influencer marketing isn’t just the fastest-growing channel for customer acquisition; it’s the most cost effective, returning $6.85 in earned media value for every $1.00… Continue Reading

Getting the Most from an Online Customer Community

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Brands and consumers are engaging in more personal ways than ever. It’s essential for a brand to interact and seem approachable online. Charles Trevail published research where over 100 client-side practitioners and showcased the 4 best practices: Over the years, online community research has matured from novelty to necessity – an essential tool for marketing professionals. And it has evolved into more than just a mechanism for listening and gathering feedback from customers. The use of communities has grown steadily as a result. According to the Market Research Society (MRS), spending on online research increased 15 percent from 2008 to 2012. But… Continue Reading

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