How To Use Discount Pricing Strategies To Sell More Online

Online retailers are constantly searching for ways to decrease cart abandonment and increase conversions. Pricing is the #1 marketing tool for online retailers. How your products are priced and how the pricing is presented is a key factor in converting sales. There are several different discount pricing strategies retailers can implement to optimize their conversions and reduce bouncing visitors. Let’s get to it! Shipping Costs According to Baymard, the #1 reason for cart abandonment is extra costs. Extra shipping costs are a major turn off to online shoppers. No one likes to be surprised with a price increase when it… Continue Reading

5 E-Commerce Trends To Watch For 2017

2016 was a historic year for the e-commerce industry. U.S. e-commerce sales grew 15.8% and represented 10.9% of all retail sales.  E-commerce sales are expected to grow to more than $400 billion in the next several years. 2017 is set to be even more profitable for online retailers. 017 So here’s the big question:What e-commerce trends will shape the landscape in 2017? We looked at 5 trends that online retailers should be paying close attention to heading into the new year. Apple Pay Shopify is reporting a 200% increase in conversion for the first group of online retailers using Apple Pay. Apple already… Continue Reading

The Product Page Optimization Playbook

For e-commerce retailers, product pages are where sales are won or lost. You have invested heavily in getting people to your website, so why not make sure they have the most enjoyable experience possible? Product pages should reduce distraction, create a sense of urgency for the buyer and provide every answer that potential customer has about the product. We went through hundreds of product pages to show you what tactics successful e-commerce retailers are using to optimize their product page. Use High-Resolution Photos This may sound like a no-brainer to you, but too many retailers are still using low-quality photos on their product… Continue Reading

Smartphones Have Taken Over As The Top E-Commerce Traffic Source

Recent studies have reported that 60% of web traffic will be mobile by the end of 2017. Online retailers should have already noticed the uptick in mobile traffic. In 2017, you have to optimize for mobile. If you don’t, you’re missing out on a huge portion of potential buyers. Declan Harty wrote about the surging mobile takeover and how this is helping E-Commerce retailers cash in: Smartphones accounted for 45.1 percent of web-shopping traffic in the first quarter of this year, edging out computers at 45 percent, according to a study from Demandware, an e-commerce software provider. The firm, which was acquired… Continue Reading

The Key to Providing Superior Buying Experiences

What makes for a great buying experience? Is it ease of purchase, fewer submission forms, or just less clunk on the site? Frank Visgatis wrote about his take on what truly makes for a great buying experience: Most everyone has heard the expression that “patience is a virtue.” Through the years when asked to describe the major difference between A players (superior) and B/C players (average) salespeople in one word. My response: patience. Mistakes sellers make stem from impatience. Once goals or problems are shared, many sellers immediately try to rescue buyers by telling them the solution, a phenomenon we call “premature… Continue Reading

B2B Sales Acceleration: Help Buyers Buy

Speed is crucial when it comes to closing a deal and making more sales. Developing that speed takes time, practice, and determination. Sabrina Ferraioli shared some of her knowledge about closing B2B deals in this post for Business 2 Community: According to an article in Forbes by Ken Krogue, one of the keys to sales acceleration is to pick up the phone. While new, shiny tools are exciting to marketing leaders, in the end, what’s most important is increased sales. It turns out that to help buyers buy, which is what you have to do to sell faster, you actually have… Continue Reading

U.S. E-Commerce Posts Yet Another Big Quarter

It’s no secret that E-Commerce sales are booming! Online sales continue to grow even after  a strong 2015. Here’s what Stefany Zaroban reported on this growth for Internet Retailer: Online sales grew 15.1% in Q1 and accounted for 11.1% of retail sales  when factoring out items not normally bought online. That’s the highest e-commerce penetration in history. The e-commerce market had another big quarter, as web sales totaled $86.3 billion for the period ended March 31, a 15.1% increase over $75.0 billion in the first quarter of 2015, according to non-adjusted estimates released this morning by the U.S. Department of Commerce. The 15.1% growth is… Continue Reading

Google Continues Testing New Search Results Interfaces

Google is contstantly testing what their search interfaces show and how they show it. Lately they’ve been experimenting with card-style search results, and wider google search results. Barry Schwartz added some screen shots of the newest Google search tests: Google is constantly playing around and testing user interfaces for their search results and other services. Just recently, we captured them testing black instead of blue links in the main search results. Now, we are seeing Google testing two different interfaces, one that has a much more spacious and wider search results page layout, and the other that brings back the card-based styled… Continue Reading

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