Did Google Analytics Ruin Digital Marketing?

Google analytics changed the way we gained data and insights on website visitors. Google’s data reports are easy to read but sometimes difficult to understand what you are reading and if the information is relevant. This is why Tech Crunch rolled up their sleeves and looked at the positives and negatives of Google Analytics. When marketers brainstorm campaigns, they typically ask these questions, in this order: Who is our target audience and what are our goals? What is the best message for that audience? In light of our goals, which strategies within the Promotion Mix — advertising, direct marketing, sales promotion, direct selling and… Continue Reading

Google Removes Side-Ads: How This Will Affect You?

Google side-ads have been there for ages. But now, the tech giant has decided to do away with them to furthermore improve their platform Eric Hammis explains how this will directly affect you: Before we get into why Google made this change and what effects it has on business owners and advertisers, let me know clear this up now: This change is a positive change if you’re using paid search ads. Change often leaves people uncomfortable, and with the internet of things, changes happen often and swiftly. Thankfully, Google’s change to ad positioning is nothing to fear, and I’ll explain why…. Continue Reading

Using Automation to Execute PPC Strategy

If you are looking to automate your PPC campaigns, Jeff Baum has the info to help you! In this article, he discusses which technology is the right technology for YOU. Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the number of platforms and networks that need to be managed is constantly expanding and clients are demanding deeper analysis and insights. These convergent dynamics put a strain on the account manager’s ability to efficiently manage accounts. The right technology provides the ability to automate routine tasks… Continue Reading

A Guide to Long-Tail Keywords – Next Level

Ranking on keywords can be tricky business. Like most of us, you are on a budget, making it imperative to get the most out of every single dollar spent towards SEO. Jo Cameron recently wrote an extremely detailed article about long-tail keywords and the impact they can have for your business: So what the bloomin’ heck are long tail keywords? The ‘long tail of search’ refers to the many weird and wonderful ways the diverse people of the world search for what they’re after in any given niche. People (yes, people! Shiny, happy, everyday, run-of-the-mill, muesli-eating, bogie-picking, credit-card-toting people!) don’t just… Continue Reading

Big Changes Coming to Device Bidding in AdWords

When it comes to running PPC campaigns, behavior on each device will vary. So it’s crucial to identify which devices you are doing well on and which ones you need to improve on. There are several updates on the way that will have a huge impact on paid search: What’s changing? Before enhanced campaigns were released in 2013, it was possible to create separate campaigns for each device you wanted to target. However, multiple versions of each campaign complicated things, and as device usage proliferated, Google simplified the situation with enhanced campaigns. With just one campaign for all devices, you… Continue Reading

Google Search Analytics Report Adds Ability to Compare Queries

You can now compare one search phrase to another in the Google Search Analytics report within the Google Search Console. Barry Schwartz published his findings on the new update: Google has quietly added a new option within the Search Analytics report, within the Google Search Console, to compare one query against the next. This feature was first spotted by @Jonny_J_. The purpose of the “Compare queries” filter is to compare one query against another. You can currently only compare two queries. Here is what that report looks like when you do the comparison: Google has quietly added a new option… Continue Reading

True Performance Baselines & ROI for SEO Without Attribution Modeling

How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search spending or any other external factors? Columnist Chris Liversidge lays out a step-by-step process for reaching a reliable ROI calculation: It’s an old trope of the Search Engine Optimization industry that SEO is the channel with the greatest return of any online marketing channel. But, given Google’s increased ability to identify and penalize sites employing poor-quality link-building practices, my experience in the new business trenches with QueryClick (my employer) tells me that many agencies today are failing to deliver return for their clients. And,… Continue Reading

The Landscape of Mobile Search is Changing – How Will You Adapt?

Mobile search is changing every second. And now, most people prefer to use their phone for search instead of a computer or other device. The phone is now the TV and the TV is the radio. So naturally, the way we search for things is going to evolve and change. Bridget Randolph wrote about the problems and future of mobile search: This shift is hardly surprising, when you consider that, in 2015, 52% of UK internet users have stated that mobile is their “preferred way to access the web” — up from only 24% in 2013. This means the number of… Continue Reading

Google Continues Testing New Search Results Interfaces

Google is contstantly testing what their search interfaces show and how they show it. Lately they’ve been experimenting with card-style search results, and wider google search results. Barry Schwartz added some screen shots of the newest Google search tests: Google is constantly playing around and testing user interfaces for their search results and other services. Just recently, we captured them testing black instead of blue links in the main search results. Now, we are seeing Google testing two different interfaces, one that has a much more spacious and wider search results page layout, and the other that brings back the card-based styled… Continue Reading

Is Your Content Good Enough? 6 Questions to Find the Answer

What do you think of the content that your competitors publish? My guess? It’s not great. It’s easy to judge others but tough to evaluate ourselves. I guarantee that all your competitors think the same thing—that most content in your niche is junk. And yet…they believe that theirs is the exception. No doubt you think your content is pretty good too. Otherwise, why would you publish it? I’m not saying you’re wrong; I’m just pointing out that we all have biases. Of course, we’re going to think our own content is good. The ideal solution would be to hire a professional… Continue Reading

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