How to Get Your Business Featured on Social Media Sites Followed by Millions

Getting featured by a social media influencer can change the course of your company’s success. Influencers are very undervalued. Paying someone to shout out your product can bring you hundreds of new followers and exponential page views. That’s why focusing content that influencers like is especially important. In this video, Ben Angel covers 6 steps that can help your business get featured by elite social media influencers. Let us know what you think by tweeting us @PriceWaiter 

6 Out of 10 Links Shared on Twitter are Never Clicked

Chances are your company is using Twitter to help grow their brand awareness. However, it appears as if people 60% of links that are shared aren’t even being clicked. The new data found shows that Twitter conversations are often lopsided between businesses and users. As the study puts it, “there seems to be vastly more niche content that users are willing to mention in Twitter than . . . content that they are actually willing to click on.” The bulk of actual clicks on social media were generated by a small group of “blockbuster” articles, with about 9% of shared… Continue Reading

The Emotional Combinations That Make Stories Go Viral

Researchers have gone through 65,000(!) articles where readers assigned an emotional reaction scores to viral articles. Then published their research on Harvard Business Review: Viral content typically evokes high-arousal emotions, such as joy or fear. But new research suggests arousal is just one of the underlying drivers of viral content. High dominance, or a feeling of being in control, may be another key driver behind content that is widely shared. New work from Jacopo Staiano of Sorbonne University and Marco Guerini of Trento Rise sheds light on the roles that valence, arousal, and dominance play in content that goes viral…. Continue Reading

Is Your Content Good Enough? 6 Questions to Find the Answer

What do you think of the content that your competitors publish? My guess? It’s not great. It’s easy to judge others but tough to evaluate ourselves. I guarantee that all your competitors think the same thing—that most content in your niche is junk. And yet…they believe that theirs is the exception. No doubt you think your content is pretty good too. Otherwise, why would you publish it? I’m not saying you’re wrong; I’m just pointing out that we all have biases. Of course, we’re going to think our own content is good. The ideal solution would be to hire a professional… Continue Reading

6 Essential Tools For B2B Businesses

If you’re anything like me, you are always looking for a new app, tool, integration or anything else that can make life a little easier. Thankfully, there are tons of great tools out there! We highlighted 6 of our favorites because, without them, work would be a little less productive.  1) Slack  Slack is essential for nearly every business with a team. Communication is key, and Slack is the best at providing a communication service. What separates Slack from everyone else is the integrations feature. Services like Dropbox, GitHub, WordPress, Google, and Mailchimp are just some of the few who offer Slack… Continue Reading

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