Brick-and-Mortar Retail Tech: Through the Shopper’s Lens

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Technology is helping retailers now more than ever before. It’s become imperative for brick-and-mortar retailers to use any technology that can provide real value. So, what type of technology brings this value? Allan Haims discussed which innovations will be the most beneficial for these retailers: For consumers, convenience and relevance are top priorities for driving purchases. On the convenience side, the ability to order online or via mobile and pick up in store offers value to shopper — not necessarily with lower prices, but rather with time savings. Starbucks has taken this concept to another level and fully integrated loyalty initiatives with… Continue Reading

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