The Product Page Optimization Playbook

For e-commerce retailers, product pages are where sales are won or lost. You have invested heavily in getting people to your website, so why not make sure they have the most enjoyable experience possible? Product pages should reduce distraction, create a sense of urgency for the buyer and provide every answer that potential customer has about the product. We went through hundreds of product pages to show you what tactics successful e-commerce retailers are using to optimize their product page. Use High-Resolution Photos This may sound like a no-brainer to you, but too many retailers are still using low-quality photos on their product… Continue Reading

The Key to Providing Superior Buying Experiences

What makes for a great buying experience? Is it ease of purchase, fewer submission forms, or just less clunk on the site? Frank Visgatis wrote about his take on what truly makes for a great buying experience: Most everyone has heard the expression that “patience is a virtue.” Through the years when asked to describe the major difference between A players (superior) and B/C players (average) salespeople in one word. My response: patience. Mistakes sellers make stem from impatience. Once goals or problems are shared, many sellers immediately try to rescue buyers by telling them the solution, a phenomenon we call “premature… Continue Reading

Save 25% by upgrading before 2016 Upgrade Now Contact Sales