E-Commerce Website Optimization: 6 Online Retailers Share Their Most Successful Tactics

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If you’re an online retailer, chances are you’ve been optimizing your website and business operations. However, finding out what works can be frustrating and time-consuming. We spoke with 6 online retailers to learn about their best tactics that helped them succeed in the e-commerce industry. Here’s what they had to say: Grainne Kelly, Founder of Bubblebum The BubbleBum website was initially designed to be an e-commerce platform. After many format changes, changes in the checkout software, and lots of advice, we settled on a site that was as effective as it could possibly be for a few products. We beta… Continue Reading

5 Ways Your Site Could Be Hurting Sales

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When shoppers walk into a brick and mortar store and find a dimly lit, dirty, and disorganized, chances are they will walk back out again without buying anything. The same thing happens if an online shop or visits your website and does not have to type of experience conducive to making a purchase. Your site is the public face of your company. How it looks and how user-friendly it is determines the opinion people form of your products, services, customer interactions, and trustworthiness. These five website mistakes must be corrected if you want to get the conversion rate and make… Continue Reading

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